Knight's years at the helm weren't without stumbles, of course. Nike missed out on the mids aerobics craze which gave competitor Reebok a huge boost, as well as the extreme sports trend of the s. Knight struggled to integrate into the parent company a string of acquisitions that included Cole-Haan, Bauer Hockey, Hurley, Umbro, and Converse.
And persistent reports of poor labor condisitions at Asian factories producing Nike gear tarnished the company's reputation. But Knight faced each of these setbacks head on, remaining CEO of the company until , long after he had become one of the world's richest people. At the time, the entrepreneur was still grappling with the scale of the enterprise he had created: "I hope nobody ever starts thinking this company is some kind of institution," Knight told the magazine.
Back to the Greatest Leaders. At Nike, Winning is a State of Mind. Going After Nike. Throughout the memoir, Knight frequently details his obsession with running and the way running a 5-minute mile could make him feel. Specifically, it was this passion that allowed him to persevere during tough times. In fact, Nike was built up during a time when running was not something done recreationally.
Yet, Knight believed so strongly in what he was selling that his business persisted through adversity. Knight took it upon himself to hire people that shared his vision of creating quality shoes and innovating.
Johnson on the other hand, put forward the name Nike. Nike is unique in the sense that nearly all early employees were involved in the sport of Track and Field. Knight had a very hands-off leadership approach. Once they were hired, he had an aversion to micromanaging his employees. He shared his vision for the company, explained what he wanted to achieve, and gave general guidance — but never told his team how to do their jobs. Showing the work ethic of other great athletes and the thoughts that motivate them, Jumpan23 has successfully captured the idea of its clothing line.
When they found these progra People look up to him for many things, but this is the most noble and beneficial, which turns an influential person into a quintessential role model for millions of people.
Bill Gates, a positive person and role model, has done much for this nation and world with his motivation, ability to learn, and positive attitude. He is one of the most successful people alive because of all that he has achieved, and all that has done. As a child he was just as motivated, with his software engineering and business savvy, as he is as an adult today. Obviously, Nike targets people who enjoy to be active, people who enjoy sports and all of the above.
When a company like Nike builds customer loyalty, Nike increases its market share and accumulates increased sales. Being in the extremely competitive market Nike is in, customer loyalty is highly sought after. I believe that the traits and qualities needed in a good leader to be successful are the ability to delegate, communicate, inspire, motivate and supportive.
There are many other qualities and traits also linked with being a good leader but the ones that I have listed above have helped me personally develop as a manger and colleague towards my co workers.
As a leader you should have the capability to delegate. You are a key component to keeping structure within the organization, having the ability to delegate enables you to resolve and move forwards with issues and maintain productivity. In correlation with delegation, communication is an also a very important quality for a leader to have. They truly have a vested interest in their followers bettering themselves in order to become more valuable workers. Transformational leaders focus on the behaviors of their group.
The leader himself behaves in a specific way in order to motivate his employees to emulate his illustration of how good employees conduct themselves.
It is of the utmost importance that a transformational leader has a high level of emotional intelligence. For this reason, we study unknown leadership lessons from Phil Knight first. But what this book should be known for instead are entrepreneurship and leadership. The hardship, the personal sacrifices, the constant uncertainty, the endless path to financial stability, the existential threats, and the terrifying decisions. As we saw in the introduction, Nike is considered one of the greatest brands of our times.
Yet founder Phil Knight is not an advertising man. In fact, he was an accountant for most of the early years of Nike. The response was always the same. There was no pre-conceived idea by an advertising agency to create Nike. Nike was not even called Nike for most of its first decade in existence! Early on, the company was known as Blue Ribbon Sports and lived from shipment to shipment, just selling enough to increase the order size each time.
And of course, times are different now. Still, Nike is an excellent example of a company where market demand and a strong emphasis on sales proceeded everything else. Those efforts laid the foundation for one of the greatest brands of all time. It did not happen the other way around.
Another area where Knight sheds modern best practices is in management. Conventional wisdom says managers should be available. They should be there to help their employees. To be in service of their teams. They should praise people often. And so on. In the early days of Blue Ribbon Sports, things went down quite differently.
Knight had a few part-time sales representatives working for him across the country. One of them, Jeff Johnson, kept sending letters about all sorts of matters. Knight hardly ever replied. He wrote to plead for encouragement. Something about his neediness made me not want to encourage him. Not what you would call an exemplary management style. He was notorious for his way of management or lack thereof. While Knight seems less manipulative than Kissinger, he certainly understands human psychology.
Another one is moving people into uncomfortable positions to keep them sharp:. Knight was also purposely sparse with gratitude.
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