This is an entertaining book and a must read! Apr 08, Mike Ogilvie rated it really liked it Shelves: business-helpful. Written in the late '80s, I was pleasantly surprised to find that the content didn't feel dated at all. In a very short read, the author conveys some critical business concepts that any business owner or salesperson should take to heart.
Perhaps what drives it home so much is that the lessons are timeless. Ideas like really taking the time to know your customer and having true customer service. They seem so obvious and not worth mentioning. But as we all know, even though core business practices l Written in the late '80s, I was pleasantly surprised to find that the content didn't feel dated at all. MacKay drives home their importance through some clear stories of his success. Some are just as important but aren't as obvious in the real world - we need reminding.
For instance: being willing and able to say "no" and walk away. Particularly based on how short of a read it is, I'd highly recommend it to anyone in business.
The audio book is, unfortunately, abridged and so came in at an ultra-short 1. I listened to it twice, back-to-back. Sep 16, Anand Iyer rated it liked it. It's a refreshing approach to jumpstart your firm, something no Harvard book can teach. If you can stomach his "punk-American" style, the book has some practical wisdom to offer. May 30, Sergey Kononenko rated it liked it. First of all this book is a bit different from what I was expecting after reading of annotation. My expectation was "one more book about negotiations and surviving in complex situations".
Actually "Swim with the Sharks" is rather brief handbook about everything negotiations, management, decisions etc rather then detailed paper about particular topic. I would recommend it to read for those people who has no idea how to be successful and not going to spend time to read many books.
For those who al First of all this book is a bit different from what I was expecting after reading of annotation. For those who already read more deep explanations of negotiations, presentations, strategies, management etc there would be nothing new. May be just few real stories from "one more successful guy".
Nothing more. This book gives you pragmatic approaches to practical situations. If you dont know baseball or a few America's who is who, you feel disconnected sometimes.
The 66 questions to know your customer and the other questionnaire to know your competitor are handy if you are looking for a direction in these areas, yet quite exhaustive and ideal. Probably the message that the author wants to convey is that no information about the customer or competitor is not useful. It has been a nice read but I think This book gives you pragmatic approaches to practical situations.
May 04, Theresa Connors rated it really liked it. Practical advice for anyone in a sales or leadership position. Nov 02, Heather rated it really liked it Shelves: adult-fiction , Definitely a good read for anyone in the sales business, or even other business people who can't figure out why their business isn't succeeding.
I'm a female college student, and some of his examples were a little outdated for my generation. Also, if you're not into sports you might not understand some of his references. Harvey McCay does a brilliant job giving examples for every single idea he puts out, but as stated above not everyone will hit home. He also incorporates humor into the book whi Definitely a good read for anyone in the sales business, or even other business people who can't figure out why their business isn't succeeding.
He also incorporates humor into the book which helps it flow smoother. In conclusion it's a short enough read, and valuable enough that if you're thinking about reading it, then just go ahead and pick it up and start. Dec 05, Elena Ose rated it really liked it Shelves: business-development , personal-development. The book is a simple manual for entrepreneurial enthusiasts. It's smart, exciting and easy to read. Above all, the book gives some cunning tips on how one can succeed while doing work that is supposed to be not a job, but actually something that is to be loved by the doer.
Everything genius is simple, sir Mackay is another living proof of this Golden Rule of success, all it really takes is a creative approach and lots of patience. Aug 02, Liz Bromley rated it it was ok. I really don't know why I picked up this book. It was there, I needed something to read. I had a high-power job interview coming up and I thought this book would put me in a go-getter frame of mind.
I can't say it taught me anything. It is basically a big disorganized assortment of platitudes and self-aggrandizing anecdotes with very little useful insight. Jul 13, Mindy rated it liked it. The title fits the book. It has amusing titles for its short chapter.
There's a lot of golden nuggets in this book even though the writing style is not my type. My takeaways: The value of objects are derived from the demand created for it, and how much we think its worth. To sell, it helps to know your customers. There are 66 questions provided in the book that helps to understand and know your customers. Followed by stories on how to get customers to do business with you using the information you The title fits the book.
Followed by stories on how to get customers to do business with you using the information you collected about your customers. Besides knowing your customers, knowing your competitors is important too. There is a questionnaire for competitors in the book. While filling the questionnaire out, you will have a strategic plan. I like the chapter about creating your own private club. You can make any where your private club with advance planning.
Showing personal recognition, courtesy, and interest goes a long way. You can do this by sending a short note on the same day that the item appears, or is announced, or as the meeting shows.
Two important lessons in negotiation are, be prepared to say NO and information. A powerful tool for winning a negotiation is the ability to walk away from the table without the deal. The deals seldom get worse when you walk away from the table.
No contest: The Mackay 66 Customer Profile, which is available for free on my website www. In other words, know what turns that person on. The Mackay 66 is a concept, philosophy and tool. Perform and build a good relationship and you not only get the order, you get all the reorders. And remember … this is not just for customers.
Use the Mackay 66 for employees and competitors — anyone whom you can benefit from knowing more about. Each time you encounter those persons, you learn a little bit more about them and keep building your list. Sharing what I have learned in my decades of business has been pure delight. I can honestly report that my formula still keeps me safe in shark-infested waters. Please log in again. You can learn more about our use of cookies here Are you happy to accept cookies?
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