What I was aware of, however, were mainstream pop-punk-emo bands. I hung posters of Fall Out Boy and Panic! These boys had such deep feelings, and that guyliner! I soaked up all the information I could gather on these crews of emo kids — and the girls who loved them, dubbed "Scene Queens" by the denizens of LiveJournal and MySpace. From my apartment in Gainesville, it looked like these girls had it all: Dreamy scene boys it was , please let me have this , all-access passes to the best tours, and the coolest clothes.
I wasn't brave enough to dye my hair bubblegum pink like Audrey Kitching , or to pierce my nose like Hanna Beth, but the Scene Queens loved to shop at American Apparel — and that, that I could do. Each time, I would chicken out, buying a simple V-neck tee or stocking up on those elastic headbands they had in every color which found a new life in my Blair Waldorf phase a year later.
Ultimately, I found that I didn't quite have what it takes to be a Scene Queen and I gave up on my fantasy of selling merch at Warped Tour. While walking past AA stores always reminded me fondly of those good times; like the Scene Queens, it seems like American Apparel's 15 minutes is well and truly up. Pour one out for American Apparel and the scene — but not for my massive crush on Brendon Urie, which will never die.
My extremely tepid relationship with American Apparel was most prevalent while in college. I was in a sorority, and there was a big, bright, airy store in the downtown adjacent to campus.
We had a big formal that was literally called "Tacky '80s. I had a lot of friends who were big into its basics — the black leggings, particularly, were all over campus at the time — but I never bought anything even remotely wearable. I was a dumb college kid and American Apparel was cool; and when I absolutely needed hot pink arm warmers, they were there for me. Which is to say, I've never fallen under American Apparel's marketing spell or entirely enjoyed the experience of shopping there — even before the brand began imploding with scandal.
But I do look back on it fondly the same way you would that grimey college bar everyone frequented: We had some good times, but let's never go back there again. I think my first memory of American Apparel was during my phase of snooping through photos from The Cobrasnake and Last Night's Party, which always captured this gritty, cool impression of the LA party scene.
At least that's what I imagined from my college dorm room. I loved how the girls preferred laid-back basics over "going out tops" and expertly mixed vintage finds with something as simple as a pair of leggings. I remember driving out to Philadelphia from suburban New Jersey or my college on the Main Line to shop at the only American Apparel store near me. Even today, I still love a good T-shirt, hoodie, and any type of leather-like pant, which goes to show how much of my style today is still rooted in my first purchases from American Apparel.
I began to "discover" my personal style in high school, and I use the term "discover" because prior to this revelation, my thought process when shopping for clothes was as simple as, "This is cute! And it turns out, for me at least less is way, way more. Editions Quartz. More from Quartz About Quartz. Follow Quartz. These are some of our most ambitious editorial projects.
From our Obsession. By Marc Bain Fashion reporter. Published August 9, Last updated on August 11, This article is more than 2 years old. American Apparel had not made a profit since , according to its initial bankruptcy filing. More than stores worldwide closed in early It was a purchase that made sense to analysts at the time — Gildan is a major player in the T-shirt business, selling its own imprintable basics alongside private-label activewear and hosiery.
Gildan was founded by Glenn Chamandy in with a similar homegrown, scrappy vibe as Charney, who is also Canadian. By , it was a top brand in the U. In , shortly after the American Apparel acquisition, Gildan had more than 50, employees at its manufacturing facilities, primarily in Central America.
Identical in quality. You decide. At relaunch, American Apparel offered eight U. There were 20 listings total between the U. American Apparel had a series of deep-discount sale periods around the holiday season, before announcing on its website in January that it was moving all e-commerce operations to Amazon.
A Gildan spokesperson confirmed that four American Apparel U. The reason?
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